Tag: Small Biz

  • 6 Success-Amplifying Small Business Skills Anyone Can Master

    6 Success-Amplifying Small Business Skills Anyone Can Master

    6 Success-Amplifying Small Business Skills Anyone Master

    Investing in developing your small business skills is one of the best ways to support your company. However, with all the jobs you do as a small-business owner or leader, it’s not always easy to know what will have the most impact or where to begin. Below, we’ll walk you through some of the most critical areas to focus on and provide tips to help you get started.

    Essential Business Skills for Thriving Entrepreneurs

    Taking the initial steps to start a business is a bold venture filled with its fair share of hurdles and triumphs. The foundation of a successful business largely rests on the essential business skills that a small business owner brings to the table. From the onset, a blend of hard skills like financial management and soft skills such as adept communication are crucial.

    Successful entrepreneurs often possess a well-rounded skill set that aids not just in meticulous business planning but in navigating the financial landscape, especially during tough times. Your prowess in customer service skills can be a game changer in building and nurturing a loyal customer base, crucial for business development.

    In the business realm, having a solid grip on content marketing can significantly bolster the promotion of your products or services, while engaging communication skills are essential in articulating your business goals to both your team and clientele.

    As your business grows, the need to identify and bridge skill gaps becomes paramount. Many entrepreneurs find that resources like online courses or engaging in mentorship programs can be invaluable for learning and refining the skills needed. Additionally, mastering your time management is essential in managing the workload of a small business, paving the way to succeed as an entrepreneur. Continuous learning and improvement not only make you a better business leader but also identify areas you need to improve, propelling your business to the next level.

    How to Build Your Small Business Skills

    You don’t need to attend college classes to pick up small business skills. Opportunities to learn are all around us.

    Learn Through Trial and Error

    Some people learn best through hands-on learning. For instance, you might have an easier time learning how to manage a new customer relationship management (CRM) program by setting one up and working with it.

    Learn Directly from Others

    If you’re learning independently, Charter Capital Insights covers various topics relevant to small businesses. You can also explore podcasts and books for small-business owners. When you’re ready to branch out, consider joining professional organizations or finding a formal mentorship program.

    Observe Patterns

    You can also learn a lot by watching others. For instance, if you have a favorite business leader, you may pick up new things by learning about their history and watching how they behave. You may want to watch competitors too. For example, keep an eye on what the company’s owner says on social media and watch business posts. Bear in mind, however, that just because they engage in a specific activity doesn’t mean their efforts are fruitful. Watch for signs that something is successful before trying to emulate it and use their failures to shorten your learning curve.

    6 Small Business Skills Anyone Can Master

    Now that we’ve covered the basics, let’s look at some specific small business owner skills you can pick up.

    1. Financial Management Skills

    Around 40 percent of small-business owners consider themselves financially literate, according to Intuit. Roughly 80 percent manage their business’ finances. If you fall into this category, your business’s health depends on your financial management skills. Even those who have someone else assisting should know the basics to gauge the success of that person, understand what’s happening, and be able to make suggestions that align with business goals.

    Cash Flow Management

    It’s not a lack of profit but cash flow concerns that often pose a problem for small businesses. An estimated 82 percent of business failures can be traced back to poor cash flow management, according to the National Federation of Independent Business (NFIB). Business owners must know how to predict cash flow accurately, budget accordingly, and identify working capital options before cash is needed. For example, invoice factoring can help make cash flow more predictable and accelerate cash flow on demand.

    2. Customer Service, Marketing, and Sales Skills

    Many people view customer service, marketing, and sales as wholly different things. While they are typically managed independently, no area can perform at its peak unless the other areas are strong. 

    Customer Service

    Strong customer service is the cornerstone of your business. Nine in ten people are more likely to complete an additional purchase after having a good customer service experience, according to MailChimp. Good customer service boosts sales, loyalty, and your reputation too. 

    Marketing

    Half of all small businesses do not have a marketing plan, according to Search Engine Journal. Without a plan, it’s impossible to know what strategies to deploy or if your efforts deliver ROI. Furthermore, you can’t support sales efforts if marketing isn’t aligned. Plus, effective marketing can also reduce or eliminate many customer concerns.

    Sales

    You’ve probably heard the phrase “can’t see the forest for the trees” before. It refers to getting so caught up in the details that you don’t see the big picture. When it comes to sales, being too far on either end of the spectrum is a concern, though. You must be able to see the small-picture details, like what happens with individual prospects, and the big-picture details, such as how many deals your team is closing. However, you should also understand the middle ground, which includes things like your sales funnel, how long it takes a typical lead to convert, and what your prospects want from you both now and once they become customers. Armed with this information, your marketing team is poised to make a difference at every stage of the customer journey.

    3. Communication Skills

    Business communication skills come into play whether you’re asking a customer to place their next order or smoothing out employee concerns.

    Verbal and Written Communication

    Nine in ten employees say their boss lacks communication skills, Inc. reports. The issues are varied. For instance, 57 percent say they don’t receive clear directions, and 39 percent say they don’t receive constructive criticism. Others don’t seem to get any communication at all. More than half say their boss doesn’t make time to meet with them, and an almost equal number say they refuse to talk to their subordinates.

    To nail the basics, start dedicating time to chatting with employees and getting to know them. Acknowledge when they’re doing well and the contributions they’re making. From there, you can begin working through things like constructive feedback that can help them improve.

    Negotiation Skills

    Negotiation isn’t about getting things done your way or convincing someone to accept your solution. It’s about creating value and developing a win-win situation for everyone involved. You’re probably already doing this so much that it’s second nature. Still, it tends to fall by the wayside when something is explicitly viewed as a negotiation, such as when closing a sale or working out a vendor contract. Home in your negotiation skills to make these interactions as smooth as all the others woven throughout your day.

    4. Management and Leadership Skills

    Although management and leadership skills are often thought of as interchangeable, they’re quite different in practice. “Management is doing things right; leadership is doing the right things,” as Peter Drucker said. One is process-oriented, and the other is inspiration-oriented.

    General Management Skills

    As a business owner, you must know which processes will produce successful outcomes for your team and be able to teach people how to replicate them.

    Delegation and Time Management

    Your workload will grow as your business grows, so to have any semblance of work-life balance, you must be prepared to delegate. If you’ve done well with general management, your team will already be comfortable with best practices and ready to step up to the plate. That way, you can develop business goals and focus on big-picture tasks while your team manages daily operations.

    Leadership and Team-Building Skills

    Your team looks to you to decide how to behave. Because of this, you must embody the values you want your team and business to convey. Explore team-building activities that will provide an opportunity to knock down barriers between you and your staff as well as between the different departments of your company.

    5. Planning and Problem-Solving Skills

    It may seem like planning and problem-solving skills are hardwired in a person. That’s not necessarily true.

    Strategic Thinking and Problem-Solving

    Developing your problem-solving skills can be fun. For instance, something as simple as doing puzzles can boost strategic thinking and problem-solving skills, the NYU Dispatch reports. Consider turning it into a team-building exercise, Time suggests. Escape rooms are ideal. Crossword puzzles have also been shown to bring people together in a way few other activities can.

    Project Management and Planning

    Planning doesn’t always come naturally, and knowing what variables might impact your timeline is tricky unless you’ve been through a process before. However, you can find greater success in these areas by working with a mentor and studying how others perform similar tasks. If you’re using a project management tool, you can also connect with their service team. Some provide training or additional resources at no cost.

    6. Networking Skills

    Developing networking skills will expose you to new opportunities and help you build connections that can help your business grow. Plus, it can help eliminate the sense of isolation business owners often feel. You may want to join groups dedicated to networking or public speaking to start so that you can develop your skills naturally around like-minded individuals. Once you feel confident, try joining professional organizations and attending conferences to practice and hone your skills more.

    Build Your Small Business Skills with Help from Charter Capital

    Building your business acumen skills can be fun, and you can do it over time. If a lack of working capital prevents you from seizing an opportunity to learn, invoice factoring can provide you with the cash you need to upskill and strengthen your business. To learn more or get started, request a free rate quote from Charter Capital.

  • 10 No-Nonsense Ways to Build Small Business Credit

    10 No-Nonsense Ways to Build Small Business Credit

    10 No-Nonsense Ways to Build Small Business Credit

    You’re already ahead of the curve if you’re trying to build small business credit. In all, 45 percent of business owners aren’t even aware they have a business score, per Small Business Administration (SBA) research. Seven in ten don’t know where to find information about their score, and eight in ten don’t know how to interpret it.

    We’ll walk you through that information on this page, provide some business credit tips, and show you how to build business credit correctly.

    Building a Strong Business Credit Profile: Your Path to Financial Trust

    Starting the journey to build business credit is a fundamental stride every small business owner should take to lay down the financial bedrock of their new business. Your business credit score is a reflection of your company’s creditworthiness, which can significantly influence your ability to secure a business loan or a line of credit. Unlike your personal credit score, a business credit score is tethered to your business’s financial behavior.

    Initiating this journey involves a few important steps. Firstly, it’s crucial to register your business and open a business bank account. This not only helps in keeping your business and personal finances separate but also is a significant step to establishing credit for your business. Acquiring an employer identification number (EIN) is essential as it’s required by the Small Business Administration and helps credit bureaus identify your business.

    The cornerstone of building your business credit is to ensure that all business-related transactions, right from credit cards to lines of credit and loans, are conducted through your business bank account. It’s advisable to open a business credit card and use it wisely; timely payments on this card will reflect favorably on your business credit report.

    Furthermore, it’s advisable to apply for business loans or a business line of credit that reports your payments to the credit bureaus, specifically the three major business credit bureaus. This, along with ensuring you pay your bills on time, will help in building a good business credit score over time.

    Your credit profile is like your business’s financial resume, and having a good credit score can open doors to better financing options. Ensure to monitor your business credit by reviewing your business credit report regularly, rectifying any discrepancies, and keeping an eye on your credit utilization rate to keep your credit in good health.

    Lastly, maintaining a business phone number and physical location of your business can further enhance your credit profile. These steps are not exhaustive but are a robust way to establish and build business credit, laying a strong foundation for your business’s financial future. By adhering to these guidelines, you’re not just building credit; you’re building the financial credibility and health that can help your business flourish in the long run.

    What is Business Credit?

    You’re probably at least a little familiar with your personal credit score. This is a number assigned to you by one of the three main credit bureaus: Equifax, Experian, and TransUnion. All three use the FICO score algorithm to determine an individual’s credit rating. FICO scores can be anything from 300 to 850, Experian reports. If you have a score of 670 or greater, you’re considered to have “good credit.” If you’re at 740 or higher, your credit is “very good.” A score of 800 or more is “excellent.” The average score presently sits at 714 but changes with the times. For instance, it plummeted to just 686 in the wake of the 2008 recession, FICO notes.

    When you do things to demonstrate that you’re responsible with money and the risk of non-payment lessens for a potential lender, your score goes up. Your score can be checked under a myriad of situations. For instance, a lender will review it when you apply for a loan. Many service providers, such as power and phone companies, will check your credit before agreeing to bill you after services are rendered. Sometimes prospective employers will even check your credit before hiring you.

    Business credit is similar. It’s a measure of how well you’ve historically managed cash, which many entities use to gauge the risk of lending to you or doing business with you.

    How Business Credit Works

    Equifax and Experian are still major reporting bureaus when moving into business credit reporting. However, the third major entity is Dun & Bradstreet (D&B). The scale used to measure credit is a little different too. 

    Whereas your personal credit score will fall between 300 and 850, business credit scores run on a scale of 0 to 100. You’ll have to have a business credit score of at least 80 to be considered “low risk.” Anything from 50 to 79 is considered “medium risk.” If you miss that threshold, you fall into the “high credit risk” bracket.

    Most entities concerned about your credit score will look exclusively at your business credit score. However, some will use your personal credit score under certain circumstances, and others will check both, then use the lower of the two to determine your risk.

    Things That Impact Your Business Credit Score

    • Payment habits
    • Credit utilization
    • Outstanding balances
    • Total number of trade/ payment experiences
    • Ongoing trends related to the above
    • Public records regarding your credit or debts
    • Business demographics (size of business, years on file, etc.)

    Why is it Important to Build Business Credit and Maintain it?

    It takes a considerable amount of time to build new business credit. Even established businesses will need 12 to 18 months to improve their scores, according to SBA research. Because of this, building business credit fast is challenging, if not impossible. Instead, you should always work to boost and maintain a high score. It’s unlikely that you’ll be able to correct your score in time if you wait until it’s a determining factor for something you need. A few things that your business credit score impacts are covered below.

    Funding Approval

    Just 53 percent of businesses that apply for funding receive the amount they need, according to the latest Small Business Credit Survey. A total of 21 percent don’t receive any funding at all. This aligns with SBA data that shows 20 percent of business loans are denied due to business credit. In other words, your score can be the sole determinant of whether you qualify for a loan if you need one.

    Trade Credit Access

    Many vendors and suppliers are happy to bill you after goods or services are delivered and allow you some time to pay the balance. However, this is usually contingent on whether your business has good credit.

    Interest and Cost to Borrow

    Even if you manage to qualify for a loan with less-than-ideal credit, your interest rate will be higher. That means you can pay considerably more to borrow than you otherwise would have.

    Insurance Premiums

    Insurance companies will typically look at your credit to decide if they’ll offer you a policy and to determine your premium. Those with bad credit may be denied or will often pay considerably more.

    Profitability

    Businesses that don’t qualify for loans often turn to costly forms of lending and troublesome debts that are hard to pay off. This, paired with increased borrowing and premium costs, can seriously eat into your profit.

    Funds Management

    When businesses don’t have strong credit, the business owner often pays out of their own pocket or obtains financing in their own name. For instance, 46 percent of small business owners use their personal credit cards for business expenses, according to the SBA. When funds are comingled this way, it’s difficult to split them apart for tax purposes. You may be placing your personal assets at risk too.

    10 No-Nonsense Ways to Build Small Business Credit

    Now that we’ve covered how business credit works and its impacts, let’s explore how to establish business credit for the first time and how to build and maintain it.

    1. Register Your Business

    The first step is to decide which business structure is best for your company. Your business structure impacts the laws that apply to your company and how you pay taxes. It also affects your access to funding. Because of this, it’s a good idea to consult with a business attorney if you’re unsure which one to select.

    Most businesses will need to register with state and local governments next. In rare circumstances, such as if you intend to operate as a non-profit or are creating an S corp, you’ll also need to file with the IRS.

    2. Apply for an Employer Identification Number (EIN)

    Most businesses must also apply for an Employer Identification Number (EIN) with the IRS. Per SBA guidance, you should apply for an EIN if your business:

    • Operates as a corporation of partnership
    • Pays employees
    • Files tax returns for employment, excise, or alcohol, tobacco, and firearms
    • Withholds taxes on income, other than wages, paid to a non-resident alien
    • Works with certain types of organizations, such as non-profits and those involving trusts, estates, real estate mortgage investment conduits, farmers’ cooperatives, or plan administrators

    While this won’t directly improve your credit score, it’s essential for doing business in many cases and will likely be a requirement if you need a license to operate too.

    3. Check in with the Credit Bureaus

    Reach out to Experian, Equifax, and Dun & Bradstreet to make sure they have accurate information for your business and get a copy of your credit report from each.

    If you haven’t done so, request a D-U-N-S number from D&B. It’s a unique identifier, similar to a social security number or EIN, but issued only by Dun & Bradstreet. It’s linked to the credit score they give you, known as a PAYDEX score. Obtaining a D-U-N-S number is essential when establishing business credit because D&B doesn’t score you until you have one. Many entities, from lenders to vendors and even the government in some cases, won’t work with you unless you have a D-U-N-S number.

    Once you’ve run a preliminary check and ensured all information on your credit reports is accurate, revisit your reports once a year to check for errors. You can check back more often when proactively taking steps to boost your credit score, but remember that it typically takes 12-18 months to see improvement. Don’t expect large swings every month.

    4. Consider a Business Credit Card

    A business credit card can be a great business credit builder. Many rely on your personal credit score rather than your business credit score to determine approval, making it easier for some to qualify. Plus, your credit score will get a boost if you make all your payments on time.

    However, the catch is that many business owners don’t keep up with their payments or spend more than 30 percent of their available credit and carry large balances month-to-month. This approach can actually harm your credit and is usually a very costly way to borrow. Plus, many people find themselves in the trap of only paying interest each month and never getting the balance down. If you habitually do this with your personal cards, it might be best to skip opening one for your business when you’re trying to improve your score.

    5. Pay Your Creditors Early

    Paying on time isn’t enough if you’re trying to build business credit. You must pay early. If you pay on the due date, the best PAYDEX score you can get is 80, as Forbes reports. If you’re triaging your bills and trying to decide which to pay early, targeting the larger balance may be better too. D&B considers the balance when adjusting your score. For instance, a $10,000 invoice paid early will boost your score more than a $1,000 invoice paid early. Equally, your score will take a bigger hit if the $10,000 invoice is paid late than it would have if the $1,000 invoice were paid late.

    6. Avoid Judgments and Liens for Your Business

    Avoiding judgments and liens may sound like an easy way to build business credit, and it is to some degree, but 54 percent of businesses report having trouble covering operating expenses, and 32 percent say paying debt is difficult, per the latest Small Business Credit Survey. A few tips that may help in this respect include:

    • Avoiding debt
    • Budgeting carefully
    • Managing general contractor relationships well

    7. Monitor Your Credit Usage

    When trying to build credit, small-business owners often overlook the importance of keeping balances low. Ideally, you want to keep your credit utilization below 30 percent. This means you’re not using more than 30 percent of the funds available on financial tools like credit cards and lines of credit. Spending more than this can make you look like a risky borrower.

    Additionally, you should maintain a debt-to-income ratio of no more than 50 percent. If you exceed this, lenders will be concerned that you can’t afford more debt.

    Both these things can negatively impact your overall score too. Keep an eye on your usage and debt ratios and make changes if they start to climb.

    8. Borrow from Lenders that Report to Credit Bureaus

    Many assume that all payments are reported to credit bureaus, but this isn’t always true. Some lenders don’t report at all, while others only report when something goes wrong. To make sure you’re getting credit-boosting power from every payment you make, ensure any lender you borrow from reports your timely payments.

    9. Establish Trade Lines with Your Suppliers

    Suppliers who offer you a line of credit or allow you to pay after goods are delivered can help you in two huge ways. First, anyone you have financial transactions with can report you to credit bureaus like D&B. So, if you have a good relationship with yours, you can simply ask them to report your history and get an automatic boost.

    Additionally, vendor financing options don’t usually appear on reports as lines of credit. Although people who check your reports can see the invoices owed, any “borrowed” funds don’t count toward your credit utilization. This can make you look like a more appealing borrower when applying for a loan.

    10. Build Small Business Credit with Invoice Factoring

    Invoice factoring may be the best way to build business credit because it offers many benefits. For instance, you can use your factoring cash to pay your invoices on time or early and leverage factoring to stabilize cash flow, so it’s easier to manage your money. Plus, you don’t always need a credit check every time you factor. This is different from a loan and is a crucial distinction because credit checks can hurt your score for some time. Lastly, factoring provides debt-free funding. It’s an advance on your B2B invoices, and the balance is cleared when your client pays their invoice, so there’s nothing to pay back. That keeps your credit utilization and debt ratio lower and makes managing your cash easier.

    If it sounds like invoice factoring can help solve some of the issues holding you back from having the business credit score you deserve, contact us for a complimentary rate quote

  • Good Debt vs. Bad Debt for Small Businesses: What’s the Difference?

    Good Debt vs. Bad Debt for Small Businesses: What’s the Difference?

    Good Debt vs. Bad Debt: Small Business Guide

    Is debt negative or positive for a small business? With the average small business carrying around $195,000 in debt, per Experian, and business debts skyrocketing in recent years, according to the Federal Reserve, it’s a question worth asking. However, the answer isn’t always clear-cut. On this page, we’ll explore how business debts work, go over some differences between good and bad debt, and cover how to get out of business debt if you’ve found yourself in an unfavorable situation.

    What is the Difference Between Good Debt and Bad Debt?

    Let’s begin by addressing the big question: “Is debt positive or negative?” It can actually be both. The key difference between good and bad debt is what it does for your business.

    What is Good Debt?

    Generally speaking, a “good” debt benefits your business in one or more of the following ways:

    • Can potentially increase the net worth of your business
    • Can potentially increase your net worth
    • Has future value

    Additionally, some signs a funding solution might be good include:

    • Low-interest rates
    • Minimal start-up costs and origination fees
    • No annual fees
    • Manageable installments
    • Payoffs that can be made quickly

    Furthermore, taking on good debt can boost your credit score as long as you keep up with your payments. That means you’ll have access to more loan options and better rates as you continue to strengthen your score, so your business saves money on big purchases like real estate and equipment.

    What is Bad Debt?

    A “bad” debt, on the other hand, has the potential to damage your business in the long run. This includes debts:

    • For items that are consumed or depreciate
    • That don’t add to your or the company’s net worth
    • That could potentially leave you with nothing to show for your payments

    Additionally, some warning signs of bad debt loans include:

    • High-interest rates
    • Expensive start-up costs or origination fees
    • Annual fees
    • Unmanageable installments
    • Payoffs that are difficult or impossible to reach

    Examples of Good Debt for Small Businesses

    Based on the definitions, you may already have some idea of what a good business debt looks like. Some examples include:

    • Mortgages that provide you with an asset in the form of real estate
    • Small business loans used to help expand your business or operate more efficiently

    Going by the definitions provided earlier, revolving credit and credit cards could fit into the good or bad debt category as well, but it depends on how you use the cash, the terms of the agreement, and your ability to pay off the debt quickly.

    What to Consider When Making a “Good Debt” Investment

    Before you take on debt you consider to be good, ask yourself the following questions:

    • Is this debt going to help my company grow stronger? Will it add value to my business and/or boost cash flow?
    • Am I paying the least amount possible to borrow?
    • Am I using historic data and realistic projections to determine my ability to pay the loan back?
    • Have I spoken with a tax specialist to determine which options are best to lower my tax burden?
    • If I’m using the cash for something like inventory or supplies that will allow me to accept more business, am I going to earn enough to pay the loan off and still profit?
    • Are the fees and interest for this loan reasonable? If not, do I have a solid exit strategy that will allow me to pay off the debt quickly to avoid excessive fees?

    Examples of Bad Debt for Small Businesses

    Now, let’s look at some bad debt examples your business will probably want to avoid. These include:

    • Credit cards and lines of credit with high-interest rates that won’t get paid off immediately
    • Merchant cash advances (MCAs) with high fees and unpredictable repayment schedules
    • Short-term loans intended to be paid off within 30 to 90 days that come with excessive interest rates and fees

    Avoid Bad Debt: Making Informed Financial Decisions for Small Businesses

    Navigating the financial landscape of small businesses can be challenging, especially when trying to discern the difference between good debt and bad debt. While good debt can help you build wealth, foster growth, and potentially improve your credit score, bad debt can drag down your business, burdening you with high-interest rates that stifle progress.

    Take for example, credit card debt. Credit cards can be valuable tools when used wisely, offering opportunities to manage cash flow and even earn rewards. However, high-interest credit card debt can quickly become a problem, especially if you can’t pay off your balance in full each month. This type of debt is often considered bad debt because of the potentially crippling interest rates associated with it.

    On the other hand, a mortgage or business loan might be seen as good debt. This type of debt, especially when it comes with a lower interest rate, allows businesses to invest in assets that can appreciate over time, like real estate or essential equipment. But even mortgages can shift from good debt to bad debt if the home prices decline or if the loan used is beyond what the business can afford, leading to potential financial struggles.

    Another point of concern is student loan debt. While education is invaluable and can open doors to numerous opportunities, much student loan debt without a strategic repayment plan can hamper one’s financial situation.

    Furthermore, while some consider auto loans and certain types of debt like “good debt” because they enable essential purchases, it’s crucial to keep in mind the repayment terms and interest rates. High-interest loans, for instance, payday loans, are often considered bad debt because of their exorbitant costs and potential to plunge borrowers into a debt spiral.

    Experian, a renowned credit reporting agency, and other financial institutions, such as the Federal Reserve Bank of New York, emphasize the importance of debt management. Their reports and studies highlight the consequences of poor financial decisions and underscore the importance of understanding what’s the difference between debts that can boost net worth and those that detract from it.

    Lastly, for small business owners contemplating taking on more debt, reviewing the annual percentage rate (APR) and evaluating if the debt used to finance specific ventures will have a positive or negative impact in the long run is crucial. After all, the ultimate goal is to leverage debt to foster growth, not hinder it.

    What to Know Before You Take on Bad Debt

    Business owners often know that taking on certain debts can hurt the business. For instance, if the loan comes with high interest and/or fees, and those are disclosed before signing, the long-term implications of accepting the loan are fairly clear.

    The problem is that the solutions that businesses turn to when they’re cash-strapped and need to make payroll or cover inventory don’t generally fall into this category. That’s when people look into “quick money” solutions like revolving credit, MCAs, and short-term loans.  In these cases, the total amount that will be paid isn’t always clear. Sometimes it’s not even known because the amount is dependent on how much the business owner chooses to put toward the debt each month.

    Moreover, because the cash isn’t going toward something that will grow the business, and the underlying issue that caused the cash shortage isn’t addressed, it’s almost a guarantee that the business will run into the same cash flow shortfall later. Only, the next time, it’s responsible for additional debt payments from the first loan too. This is how businesses get caught in a debt spiral, and once you’re in, it’s very difficult to climb back out.

    Businesses dealing with this kind of financial pressure—especially those facing federal tax issues—may benefit from exploring how to finance a business with an IRS lien through invoice factoring, which offers a non-debt alternative to regain control of cash flow.

    How Much Debt is Normal for a Small Business?

    Again, the typical small business presently carries $195,000 in debt. While that might be “normal,” it doesn’t necessarily mean that this level of debt is appropriate for your business. There are three common ways to evaluate business debt.

    Ability to Make Monthly Payments

    Simply put, if making the monthly payments on debt impact the business’s ability to cover other expenses like payroll, the business is carrying too much debt.

    Debt-to-Income Ratio

    Calculating a debt-to-income ratio similar to the one used in consumer markets may also be helpful. To calculate yours, add up all expenses you pay each month and divide the figure by your gross revenue, then multiply by 100 to get a percentage. An ideal rate is 30 percent or less. Anything over 50 percent means the business has an unhealthy level of debt and needs to take immediate corrective action. Businesses that land between 30 and 50 percent should work to reduce their debt.

    Debt Service Coverage Ratio (DSCR)

    DSCR works similarly to debt-to-income ratios.

    The formula is as follows: DSCR = Earnings before interest, tax, depreciation, and amortization (EBITDA)/annual loan payments

    A 1.0 ratio signifies that the borrower is at the breakeven point. They can pay their debt but would be in trouble if their financial situation changed. Anything less than that means the borrower will likely default. Anything higher signifies the borrower can handle the current debt load and may be able to handle more. Banks, for example, sometimes require that businesses maintain a DSCR of 1.25 when applying for a line of credit, Investopedia reports.

    Managing Your Debt: How to Get Your Business Out of Bad Debt

    Knowing the difference between good and bad debt can help you make smarter decisions when your business is short on cash, but what if you’re already in a difficult situation or caught in a debt spiral? The following business debt management tips can help.

    Stop Taking on New Debts

    Immediately stop taking on new debts. Taking out additional loans to cover expenses, even emergency expenses, will make it that much harder to correct the situation.

    Analyze Your Budget and Financial Statements

    You need to have a firm grasp on your revenue and expenses, as well as overall cash flow. Modern accounting software can take the guesswork out of this and help you identify when you’re likely to have a cash flow shortage so you can take steps to avoid it, and when you’ll have additional cash on hand to put toward debts.

    Consider Consolidation

    More than a quarter of small businesses applying for loans are doing so with the hope of refinancing or paying down debt, the latest Small Business Credit Survey finds. If you’re wrestling with high-interest loans, consolidating into a single payment with a lower interest rate is usually a good option, provided you qualify. You can also refinance a high-interest loan to reduce your payments and interest. Either way, be sure to crunch the numbers in advance, as you’ll generally pay fees to obtain the loan, and those can sometimes mean you’ll pay more to pay off the new loan than you might have if you’d just paid down your debts faster.

    Triage Your Debts

    Review all your current debts and find out what you’re paying for each one every month as well as what your interest rates and any recurring fees for each account entail. Generally speaking, it’s best to pay off loans with the highest interest/ greatest cost to borrow first. With this in mind, you’ll want to funnel every penny you can into your most expensive loan first until it’s paid off, then move to the next most expensive loan.

    However, it can be disheartening to chip away at debt every month and not feel like you’re making progress. If you feel like the above approach is going to cause you to lose momentum, pay off your smallest balance first instead. When it’s paid off, funnel the money you would have put toward it to the next smallest balance. With this approach, the amount of extra money you’re putting toward a debt each month snowballs, so you can see the progress a little more clearly. You’ll likely pay more over the lifetime of the loans to use this approach, but if it keeps you motivated to pay off your debt, it’s a worthwhile expense.

    Renegotiate Your Terms

    Sometimes creditors are willing to renegotiate their terms. You don’t need to wait until you’ve missed a payment to ask. Just start calling creditors and tell them your business is experiencing hardship and needs to make changes. Some will offer to wait for payments or reduce payments. That can be helpful if you’re struggling to pay each month or they’re low-cost, and you want to put extra cash toward high-cost loans. However, it will increase the total amount you pay to borrow and increase the time it takes to pay off the loan.

    The better outcome is to see if creditors are willing to lower your interest rate or skip charging interest for a period. Provided it won’t impact your credit rating, you can also ask about debt forgiveness and whether the company is willing to forgive a portion of your debt if you can pay off the remainder in one lump sum.

    Every company will pitch different solutions, so stick with it and see what you can accomplish that will help you get your debt paid off quickly.

    Get Debt-Free Small Business Funding

    Debt-free funding is helpful whether you’re already overwhelmed by debt or are trying to make smart financial decisions to ensure your business doesn’t wind up with too much bad debt. Invoice factoring is one example of this. Rather than taking out a loan, your business simply accelerates payment on its B2B invoices by selling them to a factor at a discount. You get cash upfront to cover expenses and grow while the factoring company waits on payment. The balance is cleared as soon as your client pays the factor, so there’s no debt to pay back.

    If it sounds like factoring is your ideal solution to avoiding bad debts or getting yours paid off quickly, get a complimentary rate quote from Charter Capital.

  • How Referral Partnerships Can Help Your Business Thrive

    How Referral Partnerships Can Help Your Business Thrive

    How Referral Partnerships Can Help Your Business Grow

    Marketing and sales teams have an uphill battle. The average person now sees up to 10,000 ads each day, per Zippia research. It’s hard to cut through all that noise. Plus, a typical sales cycle takes anywhere from six to 12 months, according to Anyleads. Because of this, a typical sales rep makes around 45 calls each day trying to nudge prospects toward the finish line, HubSpot reports. But, there is a way to reduce or eliminate these challenges: referral partnerships.

    What Are Referral Partnerships?

    A referral partner is someone who recommends your business to others, usually in exchange for some type of compensation. Businesses that want to maximize the value of the partnership landscape will create a formal referral partnership strategy.

    Referral Program vs. Referral Partner Program: What’s the Difference?

    Many businesses have a referral program for their clients. In these situations, the client is asked to recommend the business to friends and family. They’ll often receive discounts, free gifts, and other perks for participating or for each referral they provide.

    Referral partner programs aren’t dissimilar in concept. However, the people making the referrals are not clients and don’t use products or services provided by the company, so most programs provide monetary compensation for each referral.

    Referral Program vs. Referral Partner Program: Which is Better?

    Both referral programs and referral partner programs can deliver serious ROI and help your business grow. Therefore, it’s ideal to incorporate both into your business and marketing strategies.

    Referral Partner vs. Affiliate: What’s the Difference?

    Affiliate programs are a form of digital marketing in which a third party, known as an affiliate, promotes a product or service for a business and provides a link for website visitors to click on. Compensation structures vary. Some businesses pay a commission for each site visitor that comes from the affiliate, while others don’t pay out unless the visitor signs up or purchases something.

    Affiliates don’t generally have a relationship with the person they’re sending to the business or the business. Instead, they usually create content about something related to the business or product and include their affiliate link in the text.

    Referral partners have relationships with both the business and the person they’re referring, exponentially increasing the value of the referral.

    Referral Partner vs Affiliate: Which is Better?

    Both referral partner and affiliate programs can benefit a business. However, affiliate programs are more effective for brands that sell tangible products than those that offer service delivery. Affiliate programs are also geared more toward one-off interactions, whereas referral partner programs are long-term engagements with deep ties. Therefore, referral partner programs are better for building a brand and growing a company overall.

    Benefits of Referral Partnerships

    Good referral partner programs offer benefits to both the business and the referral partner.

    Benefits for the Business Receiving Referrals

    Referral partner programs provide benefits at every stage of the buyer’s journey, so businesses that leverage them grow stronger and more quickly.

    Brand Building

    Word-of-mouth marketing has a positive impact and is up to 100 times more valuable than paid media, according to HubSpot research. Roughly half the population agrees that interactions with people like friends and family are their top source of brand awareness. Plus, 84 percent trust recommendations from friends and family more than anything else, per Nielsen. In other words, businesses that want to create awareness for their brand, products, or services will have more success with referral programs than with anything else.

    More Leads

    Businesses get what they put into their referral partnerships. Those that work with their referral partners and nurture the relationships will see the number of sales leads they receive climb exponentially.

    Increased and Faster Conversions

    People are more likely to make a purchase when they are referred by a friend, Nielsen reports. Because referral partners have a relationship with both the business and the person being referred, they’re also more likely to refer people who are good candidates for the products and services being offered. This means the lead is more likely to convert and will convert faster.

    Stronger Client Loyalty

    Referred clients are 18 percent more likely to stay with the brand, according to HubSpot.

    Greater Client Spend

    Just a one percent increase in retention can deliver a 20 percent increase in annual revenue, per HubSpot research. The lifetime value of individual clients skyrockets too, with referred clients generating 16 percent more revenue than their counterparts.

    Improved Profitability and Accelerated Growth

    All these things mean brands with referral partner programs are far more likely to grow faster and be more profitable than their counterparts.

    Benefits for the Referral Partner

    Referral partners also benefit greatly from participating in referral partner programs.

    Compensation

    The commission varies by business and program. However, it’s quite common for referral partners to receive several hundred dollars per referral as a flat payment or receive a percentage of the revenue generated by their referral as compensation. An active referral partner can easily earn thousands with a single company.

    Stronger Client Relationships

    Referral partners often have clients of their own who come to them and ask for recommendations. It’s a huge relief for them to be matched with a trustworthy business. It saves the client time too. Plus, once the client is onboarded with the company and has a good experience, that reflects on the person who referred them. It’s advantageous to participate in multiple referral partner programs so that you always have a trusted business you can refer clients to for any given situation.

    Reciprocal Referrals

    Oftentimes, businesses that provide referral partner programs are happy to refer clients to you as well, so your business grows too.

    How to Participate in Referral Partner Programs

    Now that we’ve covered what referral partnerships are, how programs work, and what some of the benefits are, let’s explore how to get involved with companies as a referral partner.

    Find Referral Partner Programs You Want to Join

    Because you should only partner with businesses you trust, and you’ll need to know about the products and additional services to effectively promote them, it’s generally better to connect with businesses you already have some tie to. Consider reaching out to some or all of the following:

    • Businesses that refer to you
    • Businesses/ vendors you work with
    • Businesses your clients already work with
    • Businesses of friends and associates

    Learn About the Business and Program

    Find out what criteria the business looks for in a good prospect or which clients they can help and why. This makes it easier for you to refer selectively and make mutually beneficial introductions.

    Also, ask about program details, such as how and when you’ll be compensated for referrals too.

    Share Details with Authenticity

    Referral partner programs are powerful because they’re built on relationships and trust. Therefore, you must recommend the business in a way that feels natural to you.

    Touch Base with the Business and Your Referral After

    Find out how the experience went for your referral and share the feedback with the business, so they can duplicate successes and take steps to improve as needed. Also, follow up to ensure you’re being compensated per the terms of your terms of the partnership agreement.

    How to Create Your Own Referral Partner Program

    Be strategic when you create a referral partner program to ensure you’re maximizing the value of each partnership and develop a program that produces ROI and boosts overall business success. The steps below will help as you plan yours out.

    Determine How Your Program Works

    Start by drafting some ideas on how you want your program to work.

    Who

    Strategic partnerships are key. Identify who might make a good referral partner. Businesses that share your audience are a good start, as are vendors and businesses you recommend to your own clients. You may find potential partners through trade or industry organizations and at industry events as well. Sometimes businesses even onboard competitors as referral partners. The arrangement can work if they sometimes get leads that they can’t help, but you can.

    What

    Identify the specifics of what your referral partners should do and how you plan to compensate them. It may be helpful to reverse-engineer your compensation structure to ensure you’re turning a profit after compensation is awarded. To do this, determine how much revenue a client generates for your business over their entire time with you, then subtract any sales and retention expenses.

    Where

    Consider what type of geographic region you want to target with your referral partner program.

    When

    Define any times involved, including the start date for your program and when you plan to reevaluate how it’s working.

    It’s also a good idea to determine the period after a referral is made in which the partner will receive credit. For instance, should the partner only receive credit if the person signs up within 90 days of the referral? Or, would it be better to set a 30-day timeframe in which the referral must start the sales process, but not necessarily close? Or, are you going to give the referral partner credit even if the person doesn’t contact you for years? The average length of your sales cycle and the average number of leads your business generates will come into play with these decisions.

    Why

    Outline why referral partners should want to work with your business. Consider benefits beyond compensation.

    How

    Work out the logistics of your program based on the remaining steps below.

    Create the Technical Processes and Assets

    Get processes and assets in place before you launch or promote your program to ensure everything goes smoothly. You’ll learn more about these components as we move forward, but some things you should consider setting up in advance include:

    • Marketing assets to use with referral partners (website landing page, program signup form, prospect emails, etc.)
    • Partner onboarding assets (demos, partnership agreement, etc.)
    • Marketing assets referral partners can use to promote you (flyers, brochures, social media posts, emails, landing pages, etc.)
    • Tracking (how you’ll track leads generated and the success of individual referral partners as well as the program, as well as commission payments.)
    • Marketing automation workflows (email list segments, nurturing messages, onboarding follow-ups, etc.)

    Train Your Team

    Once everything is set up and you’re ready to start creating referral partnerships, train your team on how the process works and the benefits for both parties. Once they get a feel for how it works, they can start nominating potential referral partners too.

    Find Potential Referral Partners

    Start finding specific candidates based on the methods and groups you chose to target earlier. Compile them into an email list and treat them just as you would a sales lead. Begin with an introduction, nurture them, and give them information about why they should become a referral partner.

    When someone expresses interest, book a meeting to go over program details in depth and provide them with a brief product demonstration, if applicable. Take time to answer all their questions. Remember, this person is going to serve as an ambassador for your brand, so they should be knowledgeable and excited to participate.

    Make Partnerships Official

    When your prospect is ready to start referring, make the referral partnership official by signing an agreement that outlines the obligations and expectations of both parties.

    Equip Referral Partners for Success

    Provide your new referral partner with an onboarding kit that includes all the marketing assets they need. This ensures your branding stays consistent, makes it easier for them to promote you, and can aid in tracking referrals. Some assets you may want to provide include:

    • Unique links they can share that allow you to link their referrals to them.
    • A landing page they can send referrals to and/or a form they can use to provide you with contact details of their referrals.
    • Emails they can send to their clients.
    • Social media graphics and copy they can use to promote you.
    • Flyers or brochures they can give out.

    Track Individual Referrals and Thank Referral Partners

    If you’re using marketing and analytics software and have a CRM, the entire tracking process can be automated. If not, find a way to document and track referrals, so you can tell how referral partners are performing as well as gauge the success and ROI of your program as a whole.

    Because referral partnerships are relationship-based, it’s also a good idea to touch base with partners as their referral goes through the sales process. Pick up the phone and thank them when a referral connects with your company. Let them know when the sale closes and when to expect their commission as well.

    Don’t leave referral partners in the dark if a lead goes cold or stops progressing. Explain what happened and, if the lead wasn’t a good fit, let them know why. Even if things went south, communicate with gratitude to keep the relationship strong.

    Continue Nurturing Your Relationships

    Just as it’s important to nurture the relationships you build with your clients, it’s important to nurture relationships with your referral partners too. If possible, send them regular reports demonstrating their contributions and commissions earned. Send emails to keep them in the loop about things happening with your company or any special offers you’re giving new clients now that they can use to entice prospects to contact you. Share success stories from other referral partners to keep the excitement and momentum going or tips that can help them maximize their commission.

    While you don’t want to overwhelm them, most referral partners will welcome an email like this once or twice per month. Monitor your email engagement rates to determine what your partners respond to most and to determine the ideal cadence.

    Marketing Strategies to Promote and Scale Your Referral Partner Program

    Building a solid referral partner program is only the beginning. To create a successful referral partner program that drives business growth, you need a marketing strategy designed to attract the right partners and scale results over time. Begin by identifying your value proposition — why your products or services are worth recommending to potential customers. Then, communicate that clearly across all channels where your potential clients and referral partners spend time.

    Leverage your existing networks, including existing customers, vendors, and industry peers who already trust your brand. Highlight how the referral partnership program works, who it’s a fit for, and the potential to earn a commission through a referral fee. Showcase success stories to establish credibility and signal a mutually beneficial relationship.

    Use digital tools like email campaigns, social posts, and landing pages with referral links to invite qualified partners. Consider joint marketing with your most engaged referral partners — co-branded webinars or case studies can generate higher conversion and build relationships with referral partners. A well-promoted referral program becomes a cost-effective marketing strategy compared to traditional methods, delivering qualified leads through strong referrals from trusted voices. With the right approach, it can be a game-changer for your business.

    Refer and Earn with Charter Capital

    Do you know business owners or decision-makers who can benefit from fast and reliable funding? We welcome the opportunity to meet them and appreciate your referrals.

    As a Charter Capital referral partner, you’ll automatically receive monthly commission payments for a portion of the revenue generated from your qualifying referrals along with a monthly earnings report. Apply to become a Charter Capital referral partner to learn more or get started.

  • Employee Burnout is Driving Turnover and Business Startups

    Employee Burnout is Driving Turnover and Business Startups

    Employee Burnout Fueling Turnover and Startup Boom

    We’ve all heard terms like “quiet quitting” and “The Great Resignation.” They’re part of a greater problem fueled by employee burnout and work-related stress. Yet, something good may be arising from this so-called epidemic: a growth of entrepreneurship. On this page, we’ll walk you through the latest data on employee stress and burnout, plus provide tips for launching business startups and preventing employee burnout and turnover.

    The Growing Concern: Employee Burnout

    Even if you’re not personally impacted by burnout, chances are you know someone who is. Half of all employees and 54 percent of managers say they’re presently experiencing burnout, according to CNBC. Nine in ten have experienced burnout in the past year, and three-quarters say they’ve felt burned out at their current job, per Zippia.

    Whereas most hoped burnout rates would subside as pandemic concerns waned, that doesn’t seem to be happening. Although rates declined a bit in 2021, burnout has again soared to the same levels seen at the height of the pandemic, Aflac reports.

    Symptoms of Burnout

    “Burn-out is a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed,” according to the World Health Organization (WHO). The main characteristics of burnout include:

    • Feelings of physical energy depletion or exhaustion
    • Cognitive weariness and emotional exhaustion
    • Reduced professional motivation, effort, or efficacy
    • Increased mental distance from one’s job
    • Feelings of negativism or cynicism related to one’s job

    Causes of Burnout

    Burnout has six main causes, per Harvard Business Review (HBR) research:

    • Unsustainable workload
    • Perceived lack of control
    • Insufficient rewards for effort
    • Lack of a supportive community
    • Lack of fairness
    • Mismatched values and skills

    Burnout is Fueling Job Departures

    Burnout is the number-one reason people leave their jobs, Zippia reports. In all, 40 percent of workers who have recently left their jobs cite burnout as the cause.

    Preventing Burnout as a Company

    One of the biggest issues is that many businesses don’t realize burnout is a problem for their company. Despite record-high burnout rates, 55 percent of companies say burnout doesn’t impact them, per Quartz. Furthermore, 21 percent of employees say their company doesn’t offer a burnout alleviation program, and 70 percent say their employer doesn’t do enough to prevent burnout, according to Zippia. Businesses interested in addressing or preventing burnout in their organizations can apply the following strategies.

    Trust employees and productivity-tracking software.

    With the rise in remote work, employers have become less trusting that employees are devoting adequate time and energy to work. Microsoft describes this as “productivity paranoia.” The tech giant notes that although productivity signals like hours worked and meetings accepted continue to climb, employees are feeling more pressure to prove they’re working. This increases stress and often causes employees to work more hours than are healthy or required.

    Help the team prioritize.

    In all, 81 percent of employees say they want help prioritizing their workload, yet just 31 percent of managers assist with this, CNBC reports. With no clear prioritization, employees feel pressured to do it all or push themselves toward unreasonable goals.

    Set universal objectives.

    If employees are in similar roles, use the same metrics to measure their success regardless of whether they work in-person, remotely, or hybrid. This helps team members know what to focus on and can reduce productivity paranoia.

    Give each employee 15 minutes per week with their direct manager.

    Jennifer Moss, author of “The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It,” says asking open-ended questions and focusing on helping employees meet their objectives in a weekly 15-minute meeting is essential, CNBC reports. Ask questions like:

    • How was this week?
    • What were the highs and lows this week?
    • What can I do to make things easier for you next week?

    Institute mandatory time off.

    Many companies are now instituting mandatory time off, the New York Times reports. The strategies vary by company. For instance, some shut off email forwarding on the weekends to ensure teams are refreshed on Mondays. Others designate one day per month as an extra day off. Some shut down for a full week or give rolling week-long vacations to ensure everyone gets a break without shutting down the company.

    Focus on engagement and team-building activities.

    Explore ways to engage remote teams and identify team-building exercises everyone can do together. This can help reduce workplace isolation, improve camaraderie, and boost morale, all of which can help reduce workplace stress and combat burnout.

    Burnout is Fueling Entrepreneurship

    New business formation soared 42 percent over pre-pandemic levels last year, according to Gusto. Their research shows 1,590 Americans launched new businesses last year. Around half left their jobs to do so, and burnout was cited as the most common reason.

    Life After Burnout: Tips for Starting a New Business

    Whether you’re launching a business as a new full-time career or establishing one as a side hustle, following a few best practices will lay the foundation for success.

    Develop a full business plan and goals.

    A business plan is essential, even if your new venture is something like consulting on the side within your area of expertise. Developing a business plan will help you think critically about where you want to go and what steps you need to take to get there.

    Consider starting small.

    Around ten percent of startups are keeping their employee count very limited, per Gusto surveys. Businesses start out stronger and tend to rank higher in areas like customer satisfaction that ultimately drive successful outcomes when employees are carefully selected.

    Have a plan for working capital.

    Although 23 percent of entrepreneurs represented in Gusto surveys say no capital was needed to start their businesses, the vast majority need some funding to get off the ground. Small businesses have historically been underserved by traditional lending channels and startups, with limited time in business and revenue, face more challenges. In addition to this, banks are raising the bar for funding even more due to economic uncertainty. It’s no wonder that 63 percent of businesses say they had to dip into their personal savings to launch.

    Regardless of which group you fit into, chances are that you’ll need funding at some point, even if only to cope with growing pains as your company scales. Identify options, such as invoice factoring, that can provide you with working capital in the early stages.

    Focus on cash flow.

    It’s not a lack of profit, but rather cash flow management issues, that are responsible for most business closures. Learn the basics of cash flow management and explore common cash flow management mistakes to fortify your business.

    Consider partnerships.

    Businesses with more than one founder outperform those with a sole founder by 163 percent, according to First Round research. Having a good partner by your side also spreads the workload and can reduce stress. Additional benefits can be gained by working with other businesses and startup programs that elevate your processes in specific areas or that can help your business grow.

    Scale with Charter Capital

    If your small business needs capital to create programs to reduce employee burnout and turnover, or you operate one of the country’s latest business startups and need cash to grow, Charter Capital can help. We accelerate funding on B2B invoices to put cash in your pocket now without adding to your company’s debt. Plus, we work with new businesses across a variety of industries, including transportation, security firms, consulting and service firms, and many more! Request a complimentary rate quote to learn more or get started. In the dynamic world of work-related stress and corporate culture, we are here to help you navigate and succeed, empowering the growth of entrepreneurship and lessening the risk of employee burnout.

  • Best Books for Small Business Owners: 15 Essential Reads

    Best Books for Small Business Owners: 15 Essential Reads

    15 Best Books to Read for Small Business Owners

    There’s no shortage of leadership and self-improvement books on the shelf today, but which are really the best books for small business owners? In this article, we’ll explore everything from time-tested classics to often-overlooked gems that cover leadership, marketing, warfare, and more, to inspire you and help you grow your business.

    Why Small Business Owners Need to Read More

    Reading is good for everyone, but business owners can benefit from reading even more for a myriad of reasons.

    Reading Expands Your Vocabulary and Improves Your Speaking

    Studies indicate that regular reading actually changes the brain and can help strengthen the areas responsible for vocabulary and communication, according to the Telegraph. The more you read, the more likely you are to come across words and phrases you haven’t seen before. You also pick up different ways of pulling thoughts and ideas together. Both these things can help you become a better speaker too.

    Reading Boots Brain Power

    Research also shows that there are additional benefits to choosing more difficult texts. Those who read Bard and other classical writers, for example, see more activity in brain scans and are more likely to engage in self-reflection, according to the Telegraph. Reading also helps improve memory, per University of Illinois research.

    Reading Can Help You Navigate Social Relationships

    Many of the books for small business owners covered here focus on building relationships. For instance, some cover how to talk to customers, employees, and partners in a way that generates goodwill, while others teach you which relationships to extract yourself from to increase your odds of success.

    But, even if you don’t choose non-fiction books for small businesses, reading can still boost empathy, according to National Endowment for the Arts. This is because reading about the thoughts and behaviors of different characters helps us appreciate their inner lives and experiences. As we become more compassionate toward people unlike ourselves through reading, we carry that empathy with us into everyday life.

    Reading is Good for Stress Management

    Reading reduces stress levels by 68 percent, according to the National Endowment for the Arts. That makes it more effective than playing video games, drinking a cup of tea, or even taking a walk.

    Reading Better Equips You to Make Informed Decisions

    Business owners face new challenges every day. When you read, you pick up information that you wouldn’t otherwise have from direct experience. You can apply the teachings to daily decisions to make smarter decisions even in situations you haven’t faced before.

    Reading Can Help You Find Answers to Business Problems

    Many books on small business serve as complete guides that walk you through specific solutions and how to implement them, while others provide you with the framework necessary to develop your own solutions.

    15 Best Books for Small Business Owners and Entrepreneurs

    Now that we’ve covered the basics, let’s look at some of the best books to read for small business owners.

    1. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

    “People don’t buy WHAT you do, they buy WHY you do it.”

    “Start with Why” is one of the best books for new business owners because it can help you gain a greater understanding of why people choose one product or service over another using real-world examples of companies like Apple. When you start with why, you create a brand that truly meets your customers’ needs and primes your business for greater growth.

    2. Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson

    “The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism.”

    “Guerilla Marketing” is one of the absolute best books for new business owners. Originally published in 1985, Levinson’s staple for entrepreneurs has been revamped repeatedly over the years to address the latest trends. The book contends that small businesses and those on a budget can gain a competitive edge by engaging with consumers in a way Goliath brands can’t – by infiltrating their lives and creating a shared story.

    3. Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online by Husam Jandal

    “The behavior of your customers will change. New technology will emerge. When you have the right people on board, they’ll ensure your strategies and initiatives continue to deliver ROMI year after year.”

    Developing a digital marketing strategy that can genuinely help a business scale and deliver a return on marketing investment (ROMI) can seem daunting for small business owners. However, in “Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online,” Husam Jandal walks readers through a leadership-based approach that involves bringing the right people and processes together to create a recipe for success any business can follow.

    4. Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown

    “We fail the minute we let someone else define success for us.”

    All too often, people feel like they need to be completely fearless, infallible, and untouchable to be good leaders. Brown breaks through the paradigm and insists that traits such as vulnerability, a willingness to be challenged, and the courage to move forward despite adversity are the keys to becoming a leader that people are passionate about following.

    5. The Little Red Book of Selling by Jeffrey Gitomer

    “Talk profit and productivity—NOT SAVING MONEY—talk ideas and opportunities—NOT A CHANCE TO TELL YOU WHAT I DO—they want friendly, help, answers, productivity, and profit.”

    Whether you’re trying to land your first sales or are building out your team and need to develop a framework for reps to follow, “The Little Red Book of Selling” is an excellent playbook. Gitomer breaks things down into a set of clear rules that anyone can follow. For instance, you shouldn’t “sell” to your prospects. Focus first on being a resource to them. When they value you, they’ll value the solutions you bring them.

    6. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey

    “Most people do not listen with the intent to understand; they listen with the intent to reply.”

    Despite being regarded as one of the top business books for leaders and entrepreneurs, “The 7 Habits of Highly Effective People” does not promise to transform the way you operate overnight. Instead, it walks readers through habits like listening to understand before trying to be understood, being proactive, and how these traits manifest in everyday life. Once you’re familiar with them, you’ll be able to spot them in others and can begin developing the habits too.

    7. The Art of War by Sun Tzu

    “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

    Despite being penned on the topic of warfare thousands of years ago, “The Art of War” is often regarded as one of the best business books to read because it can help you learn how to be fiercely strategic. Spanning 13 chapters, the book covers everything from strategic attack to adaptability and even intelligence and espionage.

    8. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

    “People who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.”

    In “The E-Myth Revisited,” Michael Gerber forces entrepreneurs to face an uncomfortable truth: knowing your craft like the back of your hand is not enough. To find success, business owners must also tap into their entrepreneurial and managerial skills, leverage proven business models, and use repeatable processes to duplicate success.

    9. Give and Take: A Revolutionary Approach to Success by Adam Grant

    “The more I help out, the more successful I become. But I measure success in what it has done for the people around me. That is the real accolade.”

    “Give and Take” operates on the premise that people fall into one of three categories based on how they interact with others: givers, takers, and matchers. Givers act in the interest of others, even at a cost to themselves. Takers act out of self-interest. Matchers base decisions on an expectation of reciprocity or perceived fairness. You’ll have to read the book to find out which group comes out on top and how to incorporate their behaviors into your strategy to increase your success.

    10. The Magic of Thinking Big by David J. Schwartz

    “People who get things done in this world don’t wait for the spirit to move them; they move the spirit.”

    If you’ve ever felt like the universe was conspiring against you, like you face more challenges than others, or that external forces are preventing you from scaling your business in a meaningful way, “The Magic of Thinking Big” is for you. Schwartz explores success from a variety of angles, including what you really need in order to be successful and the types of people to surround yourself with to put the odds in your favor.

    11. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

    “The question you should be asking isn’t ‘What do I want?’, or ‘What are my goals?’, but ‘What would excite me?’”

    Somewhere along the way, we developed a culture in which around-the-clock work was deemed ideal. The more hours you work, the more dedicated and successful you’re perceived. The problem isn’t just that this logic is flawed. Productivity drops when you work excessive hours. The issue is that the logic is flawed, and the lifestyle is unsustainable. It’s no wonder that 42 percent of small business owners say they’ve experienced burnout within the past month, according to Forbes research. You might not be ready to drop down to just four hours per week, but Ferriss can still teach you how to make the most of your time to maximize results and help you discover ways to reenergize and truly enjoy life.

    12. The Power of Habit by Charles Duhigg

    “If you believe you can change—if you make it a habit—the change becomes real. This is the real power of habit: the insight that your habits are what you choose them to be.”

    Whether you have personal goals like saving for a vacation or eating better, you want to transform your organization by eradicating productivity-draining habits, or you’re trying to find ways to get your customers to order more often, “The Power of Habit” is your guide. Duhigg examines the science behind why we go on autopilot and form habits, using familiar experiences and brands to give readers the insights to enact real, lasting change.

    13. Rich Dad, Poor Dad by Robert Kiyosaki

    “Most people never get wealthy simply because they are not trained financially to recognize opportunities right in front of them.”

    “Rich Dad, Poor Dad” isn’t often thought of as one of the great books for business, but it deserves a place on the list. It’s like getting a crash course in finance over a weekend of reading. Kiyosaki walks readers through everything from cash flow management to investing, using real-world examples to demonstrate how picking up specific financial skills impacts a person’s entire life. Given that more than 40 percent of small business owners describe themselves as financially illiterate, per Intuit, and 82 percent of business failure is tied to poor cash management, according to Small Business Trends, “Rich Dad, Poor Dad” should be a priority read.

    14. The Effective Executive by Peter F. Drucker

    “The less an organization has to do to produce results, the better it does its job.”

    If you only read one running a small business book related to leadership, “The Effective Executive” should be it. Drucker walks readers through what motivates people to do well and how to engage with others in a way that boosts productivity and morale.

    15. How to Win Friends and Influence People by Dale Carnegie

    “You can’t win an argument. If you lose it, you lose it; and if you win it, you lose it.”

    Carnegie is often considered a pioneer in the self-improvement genre. The core message of “How to Win Friends and Influence People” could easily be summed up as “behave like a decent human being who cares about others,” but it delves much deeper than that. He gives clear examples of times people commonly miss the mark and provides insights on communication that can help you form better relationships with everyone you come in contact with, from employees to prospective clients.

    Get the Working Capital You Need to Follow Through on Your Aspirations

    Charter Capital is committed to helping small businesses thrive. We understand the unique challenges that small business owners face and offer flexible factoring solutions tailored to your business needs. Whether you are just starting or have been running a business for years, we are here to provide the financial support you need.

    Want to boost your business? Don’t let a lack of capital hold you back. Contact Charter Capital for a complimentary factoring rate quote and unlock the potential of your business.

  • Top Online Business Tools to Equip Your Team for Success

    Top Online Business Tools to Equip Your Team for Success

    Top Online Business Tools to Equip Your Team for Success

    Equipping your team with the right online business tools can transform the way they work, allowing you to run a more efficient, effective, and profitable company. On this page, we’ll explore the best tools for entrepreneurs and small businesses, along with a selection of free and paid options in each category. Discover online business tools that offer powerful features to enhance collaboration, streamline operations, and boost productivity for your team. From project management and communication to marketing and financial tools, our comprehensive suite of tools covers all aspects of your business needs. These tools save time and provide effective time management solutions to optimize workflows.

    1. Online Business Tools for Project and Team Management

    Businesses with mature project management capabilities are 21 percent more likely to meet their goals than their counterparts and are 21 percent more likely to come in at or under budget, and 24 percent more likely to do it on time, according to the Project Management Institute. They’re also significantly less likely to experience project failure and issues that lead to project issues, like scope creep.

    Modern project management tools also make it easier to collaborate and manage your team, with options to assign tasks, track hours, set and track budgets, and more.

    Project Management Software and Time Tracking Tools

    2. Online Tools for Business Accounting and Bookkeeping

    Manual entry errors, such as the unintentional typing of the letter “B” instead of “M,” which plummeted the stock market by more than 1000 points in 2010, are responsible for around 28 percent of input errors, according to Medium. Although typically seen on a much smaller scale, similar issues are often seen when companies use manual processes and workarounds like Excel sheets to manage their budgets and track spending. Business accounting and bookkeeping tools available today check for errors, double entries, and other common problems, plus integrate with other programs to reduce or eliminate manual entry altogether.

    Furthermore, the average small business has $84,000 in unpaid invoices, with eight in ten invoices being at least 30 days overdue per Entrepreneur. This leads to cash flow struggles, which contribute to 82 percent of small business closures. In addition to using accounting and bookkeeping tools for improved management and tracking, businesses can work with an invoice factoring company to accelerate payment on B2B invoices and handle collections efficiently.  

    Business Accounting and Bookkeeping Tools

    Invoice Factoring

    3. Best Tools for Business Marketing

    Nearly half of all small business owners manage their own marketing efforts, according to Small Business Trends. While tactics vary, both B2B and B2C brands say their top three strategies include social media, content marketing, and targeted social ads, per HubSpot. Project management tools such as those highlighted earlier can help small businesses stay on top of all their marketing campaigns. To boost efficiency and ROI or campaigns, project-specific tools are highlighted below.

    Analytics Tools

    SEO Tools

    Social Media Marketing Tools

    Content Production Tools

    Graphic Design and Branding Tools

    Email Marketing Tools

    4. Best Website Builders and Blogging Platforms

    A website is central to all marketing efforts because virtually any other marketing activity the business engages in directs traffic to the website. For instance, the call-to-action on an email campaign will typically send the reader to a landing page. Social media posts often link to blogs. Even offline activities create brand awareness that results in online searches for branded terms. Therefore, it’s important to have a solid website and blog to support these efforts.

    Website Builders and Blogging Tools

    5. Online Business Tools for Calendar Management and Meetings

    It takes an average of eight emails to schedule a meeting, according to Clockwise. Their research shows a typical employee spends nearly five hours each week just scheduling meetings and attends a total of 62 per month. These meetings and scheduling attempts take focus off critical tasks and diminish productivity, and they’re far from the only tasks that need attention each day. Modern calendar management tools can handle everything from finding ideal meeting times for everyone involved to automating meeting workflows and helping structure a day for improved productivity.

    Calendar Management Tools

    Communications and Meeting Tools

    6. Customer Relationship Management and Customer Support Tools

    Organizations that use a customer relationship management (CRM) platform see a 29 percent increase in sales on average, a 24 percent increase in sales team productivity, and up to a 14 percent sales cycle decrease, per HubSpot. Their research also shows that $8.71 is returned for each $1 a business spends on a CRM.

    Many CRM platforms offer customer service features, such as ticketing systems, email, chat, and integrated phones. However, these are available in standalone products too.

    CRM Platforms

    Customer Support Tools

    7. Business Tools for File Sharing and Storage

    A strong file-sharing system makes it easier for teams to collaborate, ensures content stays in company control, and helps keep files secure. Although many project management tools include file storage and sharing and even allow people to attach files to specific tasks and projects, there are times a company will have general-purpose documents or will want to share access to a file with a broader pool of people. File storage and sharing tools make this simple.

    File Sharing and Storage Tools

    8. Online Business Tools for Process Automation

    If it’s a repetitive process, chances are it can be automated. Let’s say someone fills out a form on your website. An automation tool can add all the contact’s deals to a CRM, assign the lead to the appropriate sales professional, send out a welcome letter, and add the contact to a nurturing workflow that will send them emails at regular intervals. This is how marketers save 25 hours per week with automation, and sales reps save around six, according to Zapier. Their research shows huge savings for IT, HR, and accounting departments too.

    Automation Tools

    Streamline Your Accounts Receivable and Unlock Working Capital to Obtain ROI-Boosting Online Business Tools

    Whether your business wants to accelerate collections or needs working capital to obtain a tool like those listed above, Charter Capital can help. Request a complimentary invoice factoring rate quote to learn more or get started.

  • 9 Best Recruitment Strategies to Use When Growing Your Team

    9 Best Recruitment Strategies to Use When Growing Your Team

    9 Best Recruitment Strategies to Use When Growing Your Team

    The best recruitment strategies make it easier to attract top talent, speed up the search and hiring process, and go a long way toward ensuring the ideal candidate is placed in each role. Use the recruiting idea on this page to level up your recruitment strategies and grow your team quickly.

    What is Recruitment?

    Employee recruitment refers to the end-to-end process of attracting potential job candidates, creating shortlists, choosing candidates, and all other steps along the hiring journey.

    Internal Employee Recruiting Strategies

    • Internal job boards
    • Managerial nominations
    • Knowledge, skills, and abilities (KSA)databases managed by HR

    External Recruiting Strategies

    • External job boards
    • Third-party recruiters
    • Temp-to-hire agencies
    • Public relations activities

    Talent Pool vs. Talent Pipeline: What’s the Difference?

    Two common terms often talked about alongside recruitment sourcing strategies are “talent pool” and “talent pipeline.” Although sometimes used interchangeably, talent pool refers to the collective grouping of potential job candidates. The talent pipeline is more selective and only includes people who have demonstrated they’re qualified for a role in some way.

    9 Best Recruiting Strategies for When You Want to Grow Your Business

    Now that we’ve covered the basics, let’s explore some recruitment strategies you can start leveraging right away.

    1. Develop a Strong Employer Brand

    More than two-thirds of candidates research companies online, and 37 percent say they’ll move on to another job posting if they can’t find information, according to CareerBuilder. To ensure potential candidates find you and like what they see, ask yourself these questions:

    • What makes you a top employer?
    • What distinguishes your business from other employers?
    • Why do people want to wake up every morning and work for you rather than the business down the street?
    • How does your team work differently than others?
    • How would you describe your company culture?

    Once you know which themes or branding elements you’re leveraging, find novel ways to share your employer brand with the world. For instance, you may wish to profile employees who emulate your brand ethos on your blog or cover company events that tie in with your values. On social media, consider sharing photos of employees going about their days or engaging in team activities.

    Keep sharing this content even if you’re not actively recruiting to build awareness and familiarity for your employer brand.  People will start to seek you out before you have an opening, and you’ll have a talent pool ready to go as needed. 

    2. Leverage Technology to Streamline Your Recruitment Process

    The right technology can help you recruit faster and more cost-effectively. For instance, an applicant tracking system (ATS) makes it easier to follow candidates through the hiring process, much like a CRM makes tracking sales leads easy. Some of the more modern ones will assess resumes based on keywords included and rank them so that the hiring team can focus on the most qualified candidates. Others streamline the posting process or automate repetitive tasks such as scheduling interviews.

    3. Prioritize Diversity, Equity, and Inclusion in Your Recruitment Strategy

    Companies with a diverse workforce are 35 percent more likely to experience greater financial returns than their counterparts, according to Forbes. They’re 70 percent more likely to capture more markets and 1.7 times more innovative too. To achieve these types of results, aim for a team that’s comprised of different:

    • Abilities
    • Ages
    • Cultural backgrounds
    • Educational backgrounds
    • Genders and orientations
    • Races
    • Religions
    • Socioeconomic backgrounds

    You won’t automatically build a diverse talent pool without intentionally cultivating one, though. You’ll need to start by creating a culture of inclusion, building it into your brand identity, and mindfully recruiting candidates through different channels to do it.

    4. Be More Strategic with Candidate Sourcing

    Companies are often reactive when it comes to hiring. Sourcing strategies in recruitment are more proactive in nature and help ensure you have candidates ready to go when your business is growing. A few tips here include:

    • Source even when a role isn’t open yet. Great Resignation aside, only 36 percent of the workforce is actively looking for a new role at any given time, but 90 percent is open to discussion and learning, per Employa. You can nurture these relationships until you’re ready to hire.
    • Source from the ATS. These are people who have already expressed an interest in your company. They may not have gotten the job the last time, but that doesn’t mean they’re not excellent candidates for another role or top-tier choices for the next round of hiring.
    • Diversify sourcing channels. This is a key component when creating diverse teams and can help you uncover untapped talent.
    • Include offline recruitment activities. Networking, partnerships, conventions, and more can help keep your talent pool well-stocked.
    • Maximize employee networks. Happy and productive employees tend to refer others with the same qualities. You may want to consider an employee referral program offering a referral bonus to hire an employee referred by an existing employee.

    5. Strengthen Your Talent Pipeline

    One of the most important components of sourcing strategies for recruitment is building a robust talent pipeline. Again, these are candidates who have been prequalified in some way, so the quality is better, and they move through the hiring process quicker. Some ways to address this include:

    • Working very closely with managers to clarify roles and expectations.
    • Working with managers to identify candidate “must-haves” and “nice-to-haves.”
    • Stay close with shortlisted candidates that are still eligible for hire and continue nurturing the relationships.

    6. Offer Employee Perks and Benefits

    Perks and benefits can make a world of difference when talent is choosing between multiple offers. Plus, they help boost morale and loyalty after hire. Some popular examples are provided below.

    Employee Benefits

    • Health, vision, dental, disability, and life insurance
    • Wellness program
    • Mental health coverage or benefits
    • Paid time off (PTO)
    • Paid family leave
    • Retirement benefits
    • Professional development and education

    Employee Perks

    • Flexible schedules and remote work
    • Employee recognition programs
    • Paid volunteer time
    • Lunches, snacks, and beverages

    7. Optimize Your Job Postings

    Think of your job posts like you do your marketing. A great job post draws the right candidate in, speaks to their needs, and makes it easy for them to take action. The tips below can help you achieve this.

    • Remember your employer brand and tell your company’s story in the job post, so people can picture themselves immersed in the culture.
    • Use keywords to make it easier for candidates to find.
    • Avoid biased language. Even something as simple as using gendered terms can reduce the number of applicants and greatly reduce the diversity of candidates.
    • Be mobile-friendly. Nine in ten job searchers are using their phones to research openings, and one in five is applying from their phone, per Inc.
    • Check out similar jobs and explore ways to differentiate yours.

    8. Answer Candidate FAQs

    If possible, add a page to your company website that answers hiring FAQs. It can help address concerns that might otherwise prevent people from applying and will make the process smoother for candidates moving through your recruitment workflow.

    The more you work with candidates, the easier it will be to gauge what needs to be on the page. As a start, you may wish to include:

    • The steps involved in the hiring process.
    • How resumes should be submitted.
    • Key people involved in the hiring process.
    • Who to contact if the candidate has a question.
    • How candidates are notified if they don’t move to the next stage and what happens to their resume after. For example, do you keep it on file and reach out if something else comes up or should they reapply?
    • Hiring policies.
    • General information about the company and employer brand.

    9. Step Up Your Interview Game

    Interviews are about more than determining if someone has the aptitude and skills for the role. Use the interview to get to know the candidate’s personality, temperament, and motivation. You may also be able to gauge soft skills like emotional intelligence and coachability.

    To ensure the best candidate is selected, many businesses opt for a structured series of interviews rather than a single one. A typical flow might include:

    • A brief phone screening to gauge the candidate’s interest, experience, and skills.
    • Assessments such as personality or aptitude tests.
    • Formal interviews with HR, leadership, and management.
    • Background and reference checks.

    Additional Best Practices to Help Small Businesses Hire the Right Candidates and Keep Them

    Recruiting the right candidate is only part of the hiring equation—retaining them is equally important. Once a new hire is selected, a well-designed onboarding process becomes critical to long-term success.

    Effective onboarding goes beyond basic orientation. It should include clear role expectations, structured training, introductions to team members, and check-ins during the first 90 days. This helps new employees feel supported, improves job satisfaction, and accelerates productivity.

    For small businesses in particular, where every team member plays a key role, onboarding is an opportunity to reinforce company values and reduce early turnover. By investing time and attention in this phase, small business owners can strengthen team cohesion and lay the foundation for long-term retention.

    Invest in Your Recruitment Strategies with Help from Charter Capital

    Recruiting top talent is always an investment, but it’s far more cost-effective to get the right person in a role to start than it is to constantly replace employees. Finding and hiring top talent can be a challenging task, but with the best recruitment strategies in place, you can attract and retain the best candidates for your business. If a lack of working capital is holding you back from building a team that will support your company’s growth, Charter Capital can help. Request a complimentary invoice factoring quote to learn more or get started.

  • 10 Best Cybersecurity Strategies for Small Businesses

    10 Best Cybersecurity Strategies for Small Businesses

    10 Best Cybersecurity Strategies for Small Businesses

    Cybersecurity for small businesses has never been more important. Overall, 43 percent of cyberattacks specifically target small businesses, according to Small Business Trends.  Yet, 54 percent of small businesses think they’re immune to attack and don’t have a plan in place for responding to attacks.

    In this article, we’ll walk you through the basics of small business cybersecurity and cover ten cybersecurity risk mitigation strategies you can implement to start protecting your company immediately.

    A cyber security strategy is a plan that involves selecting and implementing best practices to protect a business from internal and external threats. Much like a cybersecurity policy, the cybersecurity strategy should be a living, breathing document adaptable to the current threat landscape and ever-evolving business climate.

    Why Small Businesses Need to Optimize Their Cybersecurity Strategies

    Half of all small businesses report experiencing a cyber attack in the past year, per Security Intelligence. Nearly $880,000 is stolen during the average attack. Recovering from one is expensive, too, with a typical business spending as much as $15,000 just to identify how a breach occurred and $955,000 to restore normal business operations afterward.

    Yet, due to misperceptions about the risk and implications of experiencing an attack, most don’t take adequate preventative measures, and 64 percent fail to take action after an attack. In addition, less than ten percent have cyber liability insurance. As a result, 60 percent go out of business within six months of a cybersecurity incident.

    Common Cybersecurity Threats Faced by Small Businesses

    The first thing to consider regarding cybersecurity for small businesses is the threats your business faces. A few of the most common are highlighted below.

    Malware

    Malware is a broad term that refers to any type of software that’s designed to gain access to a company’s data. This may be data stored on computers or other devices, servers, networks, websites, and anything else used to store or transmit data.

    Viruses

    A virus is a type of malware. Viruses are unique because they replicate themselves to spread to other devices. They usually do this in the background and are often undetectable to the user, though sometimes the user may notice that the computer is running slower or experience unusual behavior, such as pop-ups and ads displaying where they normally wouldn’t.

    Ransomware

    Ransomware is another type of malware. It prevents you from accessing your data. In some cases, that means your data is encrypted on your own system and can’t be unlocked without a key. Other times, the hacker takes a copy of your data and then deletes your copy from your system. Businesses typically receive a note or pop-up informing them that their data is encrypted with instructions to pay a ransom to get it back. This is usually paired with a threat that the hacker intends to sell the data on the black market if the business does not comply.

    Paying a ransom does not always solve the issue. First, some hackers will demand additional payment and not release the data regardless. Secondly, most will leave themselves a back door and return to demand further ransom weeks or months later. It’s common for hackers to sell the data regardless of whether you pay too.

    Spyware

    Spyware is a type of malware too. It runs in the background and collects user activity data without the person knowing.

    Phishing

    Phishing involves sending emails or other messages to someone in an attempt to get that person to share data. For instance, a phishing email may look like it’s from a vendor requesting payment. Malware may be added to the person’s device when the link is clicked, or banking details may be stolen if the recipient attempts to pay the balance. Hackers may also pose as other employees, company leadership, banks, and other companies or individuals the business engages with.

    Cybercriminals can go to great lengths to make a phishing attack appear real. For instance, the “sender” name and email may match a legitimate business. The attacker may design specialized landing pages or websites that look like legitimate businesses or even include false contact information to create a false sense of trust in their communications.

    Top 10 Cybersecurity Strategies and Tips for Small Businesses

    Next, let’s look at some of the top cybersecurity tips for small businesses.

    1. Provide Employees with Cybersecurity Training

    In all, 98 percent of attacks have an element of “social engineering,” per Proofpoint research. That means the attacker leverages human emotion or behavior to execute their plan. Phishing emails are a common example. One in 323 emails sent to small businesses is malicious, according to Astra Security. Employees should be taught what to look for and not to click on links or open attachments to avoid becoming phishing victims.

    Giving employees a safe way to report suspected incidents is also important. Oftentimes, hackers will target an individual and tell them that they’re to blame for the attack and threaten to reveal their “fault” in the incident to their employer if they don’t comply. In reality, the actions the employee takes thinking they’re solving the problem is the action that opens the door to the attacker. For instance, a hacker may display a pop-up or even phone the business and tell the individual that they’ve visited a malicious site but that they can solve the issue by downloading a special program. A scared employee trying to save their job or protect their relationship with their boss may download the program, only to discover later that it gives the hacker access to company data. Giving employees a safe way to report these incidents and teaching them what to look for will reduce or eliminate this risk.

    2. Invest in a Password Manager

    The use of default, weak, and stolen passwords are responsible for 63 percent of data breaches, according to Security Intelligence. The average cost per breach is $383,365.

    Password managers eliminate this issue by helping employees create virtually uncrackable passwords and forcing them to change their passwords every so often to minimize the risk of having them cracked. They also retain passwords for the users, and some work across devices, so the individual isn’t responsible for remembering their passwords either.

    Some password managers take this a step further, allowing for password sharing within groups and enhanced administration. That way, an employee’s access to programs can be instantly turned off if the person leaves the company or there’s a security breach.

    3. Use Strong Antivirus Software and Ensure it is Updated Regularly

    Antivirus programs catch viruses and most malware when they get into your system, then quarantine and delete them. Some have advanced features, such as email scanning, the ability to detect malicious websites in your browser, and will even make backups of your data too.

    There are 560,000 new pieces of malware detected every day, according to DataProt. Because of this, antivirus programs are constantly updated to identify the latest viruses and protect your systems from them too. Most programs automatically update to maximize protection. However, it’s important to confirm this setting is enabled and verify that it’s working on a regular basis.

    4. Use a Firewall

    Whereas antivirus software addresses malware that gets into your system, firewalls prevent malicious programs and hackers from gaining access in the first place. Many small businesses don’t implement this measure on their office networks, let alone ensure remote employees are using secure networks.

    5. Keep Systems Clean and Updated

    Each point in which a system connects with the internet is a potential vulnerability. This includes most software and browsers. It’s best practice to periodically review all programs on your systems and remove anything that is not in use to reduce risks.

    Like antivirus developers, the developers of your other programs are constantly updating their applications to address security risks. Enable automatic updates whenever possible to ensure you have the latest patches to keep your systems secure.

    Avoid Freeware

    There are millions of free programs online, and many are theoretically safe. However, sometimes developers bundle their free programs with other programs that aren’t safe or cyber criminals bundle their programs with known and trusted software to ensure it goes on systems. It’s best to avoid freeware for these reasons.

    6. Use Multi-Factor Authentication (MFA)

    Passwords are notoriously easy to crack. Multi-factor authentication (MFA) introduces a second layer of protection beyond this. Companies may find encryption technology complicated, which helps explain why it is not more widely used. A 2020 study of cyberattacks found that 80% of all hacking incidents involved compromised credentials or passwords. This is why cybersecurity professionals tend to agree that MFA is a critical first line of defense against cyberattacks. For instance, a program may send a passcode to your phone prior to logging you in to ensure it’s really you trying to access the program. Purchase software that offers MFA and enables it whenever possible to prevent external access.

    7. Avoid Using Personal Devices

    Unless your team is comprised of IT experts, it’s best to only allow access to company data via company devices that are set up and secured by professionals. This ensures vulnerabilities are minimized and that the right antivirus and anti-malware programs are used.

    8. Create Data Backups

    Data backups won’t prevent a cyberattack, but they will help you recover much faster after an attack. Moreover, you’ll be far less tempted to pay off a hacker if you’re infected with ransomware if you already have a copy of your data.

    Automatic, encrypted backups to the cloud that occur throughout the day are best. Many IT specialists also recommend on-site backups to a local server or hard drive in addition to this. Work with an IT professional who understands your business and needs to design your ideal backup schedule and choose the best methods for your needs.

    9. Create User Accounts for Each Employee and Control Physical Access to Your Computers

    Just as each point that connects to the internet is a potential vulnerability, each person with access to data is a potential risk too. For this reason, each person should have their own unique login to any system or application in use. Take advantage of user access levels in programs too. For instance, if you use a CRM, your marketing person likely only needs access to the person’s name, contact information, and order history. Your salesperson likely needs this and possibly the ability to update billing information.

    In addition to limiting user access, it’s important to limit physical access to systems. For instance, customers and vendors shouldn’t be able to access computers. If you have a server on-site, it should be in a locked space that can only be accessed by people who require access for their jobs. For instance, IT and some managers may need access, but not general team members.

    10. Use Best Practices for Payment Cards

    If you accept debit and credit cards, you’re bound by a different set of compliance guidelines stipulating how the data can be stored and transmitted. Always work with a professional to ensure you’re following procedure.

    How to Develop a Cybersecurity Strategy

    It’s hard to understand vulnerabilities and best practices for recovery if you’re not an IT professional. For this reason, it’s best to work with someone who has specialized training and stays current on the latest trends, risks, and technological advancements. A pro will run a full risk assessment and help you identify what to work on. If you’re starting on your own, the following points will help.

    Evaluate the Threat Landscape and Assess Your Business Risk

    Get to know what’s happening with small businesses like yours. Find out what attacks they’re facing and create a list of potential threats to your business. Prioritize them based on risk and the potential each has to take your business offline or shut it down.

    Develop a Cybersecurity Maturity Framework

    The National Institute of Standards and Technology (NIST) provides a cybersecurity framework that can help you understand your cybersecurity risks and take additional steps to mitigate risk.

    Enhancing your Cybersecurity

    Because threats are constantly evolving, your approach to mitigating risk must also evolve. Identify what resources your company needs to apply to cybersecurity to ensure you stay on top of it. It may be helpful to determine KPIs around cybersecurity to guide the process and allocate resources.

    Document Your Strategy for Cybersecurity

    Your cybersecurity strategy must be documented and shared with everyone involved in maintaining it or carrying out activities in the event of an attack. Some things to include in yours are:

    • Security-related policies and procedures.
    • Training and documentation about how training is handled.
    • The process for responding to a security incident and recovering from a security breach.
    • Your risk analysis.
    • Plans for future enhancements.

    Get the Cash You Need to Implement Cybersecurity Plans

    It can’t be stressed enough: working with an IT expert who understands your cybersecurity risks and can help you effectively address them is best. If you lack the working capital to bring on a professional, that’s where Charter Capital can help. We provide invoice factoring services that accelerate payment on your B2B payments, so you can get the cash you need without taking on debt. If this sounds like the ideal solution for your business, contact us for a complimentary rate quote.

  • 15 Secret iPhone Tips and Tricks for Savvy Business Owners

    15 Secret iPhone Tips and Tricks for Savvy Business Owners

    iphone tips tricks business | 15 Secret iPhone Tips and Tricks for Savvy Business Owners

    If you’re looking for ways to boost your business productivity, iPhone tips and tricks are a great place to start. The average person spends nearly six hours per day on their iPhone, according to SolitaireD. One in five logs eight or more hours—a whopping 56 hours per week! As someone already using their phone as an appointment calendar, document center, communication hub, and more, these stats are probably no surprise to you, but some of iOS’s hidden features just might be. We’ll go over 15 of our favorite iPhone tips and tricks for business owners below.

    1. Create Your Own Shorthand to Autocomplete Words

    Go to Settings > General > Keyboard > Text Replacement

    Text replacement shortcuts are short-form phrases or abbreviations that automatically expand into the full phrase when typed to save you time. For instance, we might create a shortcut called “charcap” that expands into the phrase “Charter Capital” when typed. Or, we might create “char1” and have it become “Charter Capital, America’s Leading Invoice Factoring Company.”

    2. Automatically Add Web Suffixes in the Browser

    Press and hold the period while entering text in the browser’s address bar.

    15 Secret iPhone Tips and Tricks for Savvy Business Owners

    Typing web suffixes is unnecessary when typing addresses in the browser’s search bar. Just press and hold the period to reveal the options:

    • .us
    • .org
    • .edu
    • .net
    • .com

    3. Start New Sentences with the Space Bar

    Double-tap the space bar when typing to automatically add a period at the end of the last typed word.

    15 Secret iPhone Tips and Tricks for Savvy Business Owners

    Although this is one of the simplest iPhone text tricks, being able to skip adding punctuation manually can quickly become the most used hack once someone gets the hang of it.

    If your phone doesn’t automatically add the period, check your keyboard shortcuts – the same area of Settings covered in the first item on our iPhone Tips and Tricks list. There’s a toggle to turn this shortcut off or on there.

    4. Move the Cursor with the Space Bar

    Press and hold the spacebar to get a draggable cursor.

    One of the most basic iPhone message tricks is to press and hold your finger on a line of text to get a magnified cursor, making it easier to find the right spot when editing. This is helpful, but it still takes your focus away from the keyboard and it usually takes time to find the right spot to drop the cursor.

    Next time you want to do this, hold the spacebar for a moment. The keyboard will go blank, then the cursor will lift up from the text field. Just drag your thumb to move it. You’ll find the place you want to drop the cursor quicker and easier than you would have otherwise.

    5. Undo Like a Pro

    Mistakes and accidental deletions happen, but they don’t have to slow you down. Those using iOS 13 and above can use several methods to undo an action:

    • Shake the iPhone: Automatically undoes the last action.
    • Swipe Three Fingers to the Left: Automatically undoes the last action.
    • Single-Tap Three Fingers on the Screen: Brings up a shortcut toolbar that includes undo, redo copy, and paste options.

    6. Get Siri to Read Your Emails for You

    Give the command, “Read my email.”

    Siri understands basic commands like “Read my email” and “Read my latest email.” She can also locate messages if you ask, “Do I have an email from [name]?”

    If you often multitask, consider giving her the ability to read all screens by going to: Settings > Accessibility > Spoken Content > Speak Screen, then flip the toggle button to turn the feature on.

    7. Take a Screenshot of a Full Webpage

    From the screenshot preview window, choose the “Full Page” tab and save it as a PDF.

    15 Secret iPhone Tips and Tricks for Savvy Business Owners

    Most people take multiple screenshots when they need to capture a full webpage. In reality, the first screenshot captures everything you need if you know where to look.

    While in the browser, simply take a screenshot as you normally would. When the screenshot preview window appears on the lower left, tap it to open the image edit screen. The top of the window will show two tabs: “Screen” and “Full Page.” “Screen” is selected by default. Tap the “Full Page” option next to it. The full length of the page will appear to the right of the editable image. Select the area you want to save there or save the full length of the page as a PDF by tapping “Done” and then “Save to Files.”

    8. Add Signatures to Any Document from Your iPhone

    Save the document as an image, then choose “Signature” in the edit window.

    Need to sign something on the fly? Grab a screenshot of the document, then tap the image preview option that appears at the bottom left of the screen. From there, choose the plus button located in the lower right of the screen in the editing toolbar. The “Signature” option will appear. Then, create a new signature or drag a saved one to the appropriate place on the document and resize it as needed. When you’re done signing, save the image (ideally as a PDF) and send it where it needs to go.

    9. Scan Documents with the Notes App

    Press and hold the Notes app icon, then choose “Scan Document.”

    15 Secret iPhone Tips and Tricks for Savvy Business Owners

    The iPhone camera doubles as a powerful scanner. To use the feature, locate, but don’t open the Notes app. Then, press and hold the icon. A menu with the “Scan Document” icon will appear. Tap it. From there, you can take pictures of each page of your document and create a multi-page PDF, which can then be saved for sharing as needed.

    10. Automatically Sync Notes with Gmail

    Add a Gmail account to your iPhone, then enable “Notes” in the settings menu.

    Are you the type of person who finds yourself emailing yourself links, documents, and other details to ensure you have information on another device? The Notes sync option is a better solution. It adds specific Notes to their own section in your Gmail account, similar to the way the email folders appear. Notes are auto-synced, so you’ll always have the iOS version of your Note in Gmail. You can delete the Note on either platform, though they’re only editable on your iPhone.

    Setup is quick, though there are several steps.

    • Start by adding your Gmail account to your iPhone. This is done in the Passwords & Accounts settings of the iPhone.
    • Once the account is added, enter the settings for the account. There are multiple toggle switches for different sync options, such as Contacts and Calendars. Enable the “Notes” toggle.
    • The Folder section of the Notes app ordinarily only shows an iCloud subheading with folders of your creation below it. Once the toggle is turned on for the Gmail account, a Gmail subheading with a Notes folder appears as well. Only Notes stored in this folder will sync to Gmail, though you can edit Notes and move them between folders as needed.
    • To create a synced note, tap the Notes folder under the Gmail subheading, then click the button to create a new Note.
    • In Gmail, the Note will be accessible in the left column with the mail folders. If you don’t see it, run a search for “Notes” in Gmail.

    11. Screen Recording

    Capture screen recordings via the Control Center.

    You don’t need a special app to record your screen on the iPhone. The ability is accessed via the Control Center, which is the menu that appears when you swipe down from the top right of your screen. However, it needs to be added to the Control Center first.

    To do this, open “Settings,” then “Control Center,” and make sure the option “Access Within Apps” is turned on. Locate the “More Controls” subheading and tap “Screen Recording” to add the feature to the “Included Controls” section.

    The Screen Recording button will now appear in the Control Center. It’s a solid circle with the outline of a circle around it. Tap it to record and a countdown will begin on the button.

    Recordings can include audio if you’d like to narrate. To turn the microphone off or on, simply long-tap the recording button to see the option. You can also choose where to save the recording by pressing and holding the recording button. The same setting allows you to broadcast the recording via apps like Facebook Messenger, Zoom, or Skype.

    12. Silence Unknown Callers

    Go to Settings > Phone > Silence Unknown Callers.

    Tired of robocalls and cold calls from salespeople interrupting your day? Look for the “Silence Unknown Callers” toggle in the “Phone” section of “Settings.” Once it’s turned on, any number that isn’t saved as a contact, in the recently called list, or in Siri suggestions will no longer ring through. The phone displays a silent notification instead.

    13. Create a Custom “Respond with Text” Prompt

    Go to Settings > Phone > Reply with Message.

    15 Secret iPhone Tips and Tricks for Savvy Business Owners

    One of the simplest iPhone message tricks that few people leverage is the ability to respond to an incoming call with a text message. The phone comes programmed with three default options:

    • “Sorry, I can’t talk right now.”
    • “I’m on my way.”
    • “Can I call you later?”

    These can be customized to say anything you like by navigating to the phone settings and choosing “Reply with Message.” For example:

    • “I’m on another call. Can I call you right back?”
    • “Can I call you in ten minutes?”
    • “I’m on another call. Please call XXX-XXX-XXXX if you need immediate assistance.”

    14. See Your Calendar in More Detail

    While in the Calendar app, turn your phone sideways.

    By default, the iPhone displays calendar entries in a compact list-style view. That can help you track what’s happening any given day, but what if you want a broad overview of a day or want to see which time slots are available quickly? Just turn your phone horizontally, and the calendar will switch views automatically to display block-style appointments.

    15. Charge Twice as Fast with Airplane Mode

    While charging the phone, open the Control Center and tap the airplane button.

    Airplane mode suspends the phone’s connection to Wi-Fi and cellular networks while allowing the rest of the phone to function normally. For example, you can view all your saved messages, but you can’t send or receive a message. Airplane mode is generally used to prevent a phone’s signals from interfering with an airplane’s systems. However, constantly connecting to Wi-Fi and cellular networks consumes a lot of power, so a phone will charge roughly twice as fast when airplane mode is turned on.

    Hidden iPhone Hacks That Save You Time

    Even experienced users may not realize how many hidden iPhone tips and tricks exist in iOS that can save time throughout the day. For instance, the Calculator app includes a handy iPhone trick for correcting mistakes—just swipe left or right across the number display to delete the last digit, no need to clear the entire entry.

    In the camera app, burst mode is perfect for high-speed photo capture. Instead of tapping the shutter button repeatedly, swipe the shutter to the left and hold it to take multiple shots instantly—useful when you need to take a photo during movement or events.

    Another hidden iPhone trick worth trying is the trackpad mode for easier text editing. Press and hold the space bar on your iPhone keyboard to activate a movable cursor. While this may sound similar to earlier cursor tips, the trackpad allows more control across multiple lines of text and is especially useful for editing longer documents or messages.

    These useful iPhone features may be simple, but for any iPhone user running a business, they’re some of the best iPhone tips and tricks for saving time and staying efficient.

    Use Back Tap Shortcuts for Instant Access

    Back Tap is one of those hidden iPhone tricks that many users may not know about, yet it can save time and simplify how you use your iPhone for business. Available on devices like the iPhone 13 and iPhone 15 series, this iPhone feature lets you assign actions to double- or triple-tapping the back of your iPhone, such as launching Safari, taking a screenshot, or opening the Messages app.

    To enable it, go into Settings, then tap Accessibility > Touch > Back Tap. From there, choose the actions you want for two- or three-tap gestures. You can even link it to shortcuts created through the Shortcuts app, giving you near-instant access to frequently used functions or apps on your iPhone.

    For busy iPhone users, Back Tap turns your device into a faster, smarter tool. It’s especially useful when you need to quickly access a business app, send a message, or take a screenshot—without navigating through the home screen. If you’re someone who likes to use your phone efficiently and with minimal taps, this is a must-activate feature.

    Enhance Productivity with Third-Party Apps, Accessibility Settings, and More

    To further enhance your productivity, consider exploring the vast array of third-party apps available on the App Store. These apps can streamline various tasks and cater to specific business needs. Whether it’s project management, communication, finance, or productivity tools, there’s likely an app that can help you optimize your workflow.

    Additionally, don’t overlook the powerful accessibility settings on your iPhone, which can provide customized assistance and improve usability. From voice commands to visual enhancements, accessibility features are designed to make your iPhone more user-friendly for individuals with different needs. Take the time to explore and enable these settings to tailor your device to your preferences.

    Managing your photo library efficiently is crucial for organizing visual assets related to your business. Take advantage of the built-in features of the Photos app to categorize, edit, and share photos seamlessly. Utilize albums, tags, and editing tools to keep your visual content organized and readily accessible whenever you need it.

    Lastly, staying updated with the latest weather conditions can be essential for many business operations. Install a reliable weather app to receive accurate forecasts and be prepared for any outdoor engagements or travel arrangements. With real-time weather updates at your fingertips, you can make informed decisions and plan your activities accordingly.

    By harnessing the power of third-party apps, leveraging accessibility settings, managing your photo library effectively, and staying informed with a weather app, you can unlock new levels of productivity and efficiency in your business endeavors.

    Build a Stronger Business with Charter Capital

    Charter Capital’s tailored funding solutions have been helping businesses scale and succeed for more than 20 years. Specializing in invoice factoring, with expertise in industries such as transportation, oil and gas, staffing, and manufacturing, our clients benefit from dedicated service and fast, reliable funding. Whether your business is experiencing a cash flow crunch due to growth or you need a quick cash injection to cover daily expenses, we can help. Request a complimentary rate quote to learn more or get started.