Marketing is often a challenge for small business owners juggling multiple priorities. But with the right strategy, you can turn that challenge into an opportunity. These small business marketing tips will help you focus your efforts, reach your ideal customers, and build a plan that supports long-term success.
Build a Marketing Plan That Supports Long-Term Business Growth
Success doesn’t come from using the latest tool; it comes from knowing why you’re using it. Before choosing tactics like social media or email campaigns, start with a clear marketing plan. Define your business goals, understand your audience, and decide how you’ll measure results.
A simple marketing plan keeps your efforts focused. It helps you avoid wasting time or money on tools that don’t align with your audience or objectives. Even basic research, like knowing where your customers spend time, can make your marketing far more effective.
By grounding your efforts in strategy first, you’ll build a marketing approach that not only reaches the right people but also supports steady business growth
Marketing Tips to Help Your Small Business Grow
In any market, good or bad, small business owners must continually think about how they can continue to grow and attract new customers. Here are five small business marketing tips that can help you thrive.
1. Mobile Enable Your Online Marketing
With more than a billion people (and growing fast) using mobile devices to access different platforms like Twitter, LinkedIn, Instagram, Facebook, and other social media profiles on the Web, it’s more important than ever to make your online marketing mobile-friendly. Ever-increasing numbers of shoppers are using their smartphones while in a store to help with product research and selection. When it comes to email, the number of emails opened on mobile devices has more than doubled in the last year. Everything is going mobile; your marketing strategy should too.
2. Embrace Email Marketing
We’re not talking about spam. A well-planned email strategy is vital to any successful marketing campaign. When it comes to building relationships with your prospects and customers, email marketing is the way to go. Statistically speaking, recipients of email marketing campaigns tend to purchase 28 percent more often. Build an email list as part of your marketing plan and tactics.
3. Warm-Up To Social Media
For essentially the same reasons for “going mobile” in our first tip, your marketing campaign should involve social media. While using a mobile device, people are up to three times as likely to react or respond to social media posts. So be sure your website has the ability to allow customers or visitors to share or “like” your products, blog posts, web pages or email campaigns by including social sharing links.
4. Search Engine Optimization (SEO)
In 2013, Google’s Penguin, Panda, and Hummingbird updates created major problems for millions of websites and forced many webmasters to reevaluate their SEO strategy. However, many effective strategies have emerged. One great thing you can do is to create unique and valuable content on a regular basis. You should also focus on good link building, meaning inbound links from relevant sites with authority and also linking out to relevant sites with authority.
5. Regularly Add Content
Apart from adding pages to your website, you should also add content marketing to social media sites. However, many small business owners find it the most time-consuming of all the social media-related tasks to locate and post content to share on social media. One way to address this is to retool or repurpose the content you already have. Break up your content into smaller chunks to create microcontent. You can literally take an article on your blog and break it up into multiple Tweets or Facebook posts. Starting a blog is one great way to make content a regular part of your social media marketing efforts. Identify your target audience and potential customers and create a strong online presence. Improve your digital marketing engagement by offering coupons, discounts, and contests. These activities will improve brand awareness and visibility.
Help Your Business Grow with Invoice Factoring
Incorporating these five small business marketing tips will improve your social media presence and provide long-term clients. However, sometimes businesses require working capital to make these changes or maintain strong operations when customer payments are slow. Invoice factoring fills this gap by accelerating payment on your B2B invoices. To learn more or get started, speak with a factoring specialist.
- What is an Invoice Factoring Broker? - July 17, 2022
- 7 Tips for Buying Out a Business Partner or Majority Owner - May 13, 2022
- 6 Leadership Secrets Every Small Business Owner Should Know - December 9, 2021
